Features

Prevent Fraud

Catapult offers built-in tools to help you eradicate fraud. Do not rely on your affiliate networks and other marketing partners to tackle fraud on your campaigns. The simple fact is that no network has more information about a particular transaction than you do – you collect the customer's address and payment information directly, meaning only you have that information for fraud analysis.

The Catapult team learned this lesson the hard way: On one campaign, nearly 60% of the affiliate network's leads were determined to be fraudulent – all while that network was using one of the industry's "leading" anti-fraud solutions, which starts at $2,000/month.

Once we integrated a few third-party databases, we were able to identify several obvious trends and fine-tune our algorithms. Implementing the Catapult fraud filter resulted in a 50% reduction in chargebacks on this particular campaign and a nearly nonexistent false-positive rate.

Of course, if you've found a fraud solution that works, Catapult will integrate nicely with any third-party offering. When managing your landing pages or campaigns, you will be able to split-test fraud tools or disable them for trusted publishers.